Why now

The fishing industry has reached its peak

The fishing industry has failed to protect our oceans, and more than 90% of global fish stocks are now fished at or beyond their limits. Demand is rising, stocks are not, and prices are surging. It is time to rethink how seafood reaches our plates and how we can help restore ocean ecosystems.

The catch
Global fish consumption
×2

Estimated to double by 2050 as population grows and diets change.

Global stocks at the limit
>90%

Already fished at or above their maximum sustainable levels.

Red-listed by WWF
Majority

Most of the fish consumed today is on the avoid list.

Ocean farming offsets surrounding ecosystems through leakage of feed, spread of disease and fish escapes, and contributes to over-fertilisation. Meanwhile consumers want change and retailers are raising the bar with ambitious targets for a more sustainable range.

The challenge

Catch 2024 compared to peak

Cod−79%
Herring−68%
Peruvian anchoveta−61%
Saithe−60%
Alaska pollock−47%

The fish feed industry is affected too — Peruvian anchoveta, the backbone of fishmeal, is down 61% from its peak.

The need

To ensure reliable food supply in an ever-changing world

Global ecosystem degradation and collapse threaten national security and prosperity.

UK Gov, Jan 2026

National contingency plans for food supply and food security are needed.

European Commission

Shortage of wild-caught fish threatens seafood processors.

Seafood Europe

The need for a stable fish raw material has never been higher.